B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- text messaging usage rate for Americans over age 50 (2025)
86% of Americans over age 50 communicate regularly via text messaging.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AARP
Primary
Tier C
https://www.drips.com/resources/best-practices-medicare-advantage-outreach-strategy ↗
Source Article
Best Practices For A Medicare Advantage Outreach Strategy — Drips Conversations as a Service
Best Practices For A Medicare Advantage Outreach Strategy
When it comes to communicating the complexities of Medicare Advantage, many healthcare insurance providers and brokers are missing the mark when trying to reach seniors. This is a sentiment Kathleen Ellmore, Co-Founder and Managing Director o…
Original Research
AARP
· Original study ↗
Methodology
AARP study cited by Drips
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans over age 50: 86% text messaging usage rate. Source: AARP (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seniors-50plus-text-messaging-2025
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<blockquote cite="https://lighthousedata.io/data/seniors-50plus-text-messaging-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- text messaging usage rate for Americans over age 50<br><small>Source: AARP (2025) · <a href="https://lighthousedata.io/data/seniors-50plus-text-messaging-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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