C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
$648,000,000
$648,000,000 -- mobile ad spend for US mobile advertising spending (2008)
Advertisers spent $648 million on mobile advertising in 2008 in the US.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$648,000,000
Unit
Currency Usd
Data Vintage
2008
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
60
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
Reportlinker.com
Primary
Tier A
http://www.reportlinker.com/p0128114/Mobile-Advertising-and-Usage.html ↗
Source Article
Reportlinker Adds Mobile Advertising and Usage Report - Ad Tech Daily
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Mobile Advertising and Usage.
As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers sta…
Original Research
Reportlinker.com
· Original study ↗
Methodology
eMarketer forecast
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, using potentially outdated figures, with unverified sample sizes...
Plain Text
US mobile advertising spending: $648,000,000 mobile ad spend. Source: Reportlinker.com (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-advertising-spending-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-mobile-advertising-spending-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$648,000,000</strong> -- mobile ad spend for US mobile advertising spending<br><small>Source: Reportlinker.com (2008) · <a href="https://lighthousedata.io/data/us-mobile-advertising-spending-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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