B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2,290,000,000
$2,290,000,000 -- mobile ad spend for United States mobile advertising market (2013)
US mobile ad spending was projected by eMarketer to reach $2.29 billion in 2013.
- Projected estimate from eMarketer
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,290,000,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://atelier.bnpparibas/en/retail/article/mobile-ad-spending-growing-high-consumer-mobile ↗
Source Article
Mobile ad spending keeps growing thanks to high consumer mobile use
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer projection; US to surpass Asia-Pacific in 2013 as world's largest regional mobile advertising market
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United States mobile advertising market: $2,290,000,000 mobile ad spend. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-mobile-ad-spend-2013-projection
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-mobile-ad-spend-2013-projection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,290,000,000</strong> -- mobile ad spend for United States mobile advertising market<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/us-mobile-ad-spend-2013-projection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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