B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- generative ai usage rate for US advertising and marketing professionals (2023)
In a 2023 survey, 37% of U.S. advertising and marketing professionals had used generative AI at work.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
intelvue.com
Primary
Tier C
https://www.intelvue.com/ai-productivity-tools-workflow/ ↗
Source Article
15 AI Productivity Tools to Improve Your Workflow - intelvue
True productivity isn’t about grinding harder – it’s about mastering the art of working smarter and thriving amidst the hustle to attain more.
To be more productive, one must frequently use tools that simplify tasks, expedite operations, and maximize efficacy. Therefore, professionals, teams, and en…
Original Research
intelvue.com
· Original study ↗
Methodology
Survey cited by secondary blog; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising and marketing professionals: 37% generative ai usage rate. Source: intelvue.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-marketing-professionals-generative-ai-2023
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<blockquote cite="https://lighthousedata.io/data/us-marketing-professionals-generative-ai-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- generative ai usage rate for US advertising and marketing professionals<br><small>Source: intelvue.com (2023) · <a href="https://lighthousedata.io/data/us-marketing-professionals-generative-ai-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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