B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- generative ai usage rate for PR professionals (2026)
91% of PR professionals use generative AI in their workflow.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier B
https://tigglobalpr.com/competitive-analysis/ ↗
Source Article
Competitive Analysis - TIG Global PR
Know Exactly Where You Stand
and Where They're Vulnerable
In AV and consumer technology, the difference between a category leader and a also-ran is often a matter of narrative. TIG's competitive analysis tells you who's winning the story, why, and precisely what it will take to change it.
Start a Co…
Original Research
Cision
· Original study ↗
Methodology
Cision Inside PR 2026 survey of ~600 PR professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR professionals: 91% generative ai usage rate. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-professionals-generative-ai-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pr-professionals-generative-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- generative ai usage rate for PR professionals<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/pr-professionals-generative-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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