B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29.3%
29.3% -- generative ai usage rate for U.S. adults (2025)
29.3% of U.S. adults report regularly using generative AI.
- Secondary citation citing an unnamed recent consumer survey
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
birddog.agency
Primary
Tier C
https://www.birddog.agency/blog/why-ai-powered-shopping-changes-everything ↗
Source Article
Why AI-Powered Shopping Changes Everything — BirdDog Agency
Why AI-Powered Shopping Changes Everything
Recent advances in generative AI are ushering in a new era of “agentic commerce.” Rather than typing keywords into a search bar, more shoppers are beginning to rely on natural-language AI assistants that interpret intent, sift through catalog data, and even…
Original Research
birddog.agency
· Original study ↗
Methodology
Cited as 'a recent consumer survey' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. adults: 29.3% generative ai usage rate. Source: birddog.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-generative-ai-usage-293pct
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<blockquote cite="https://lighthousedata.io/data/us-adults-generative-ai-usage-293pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.3%</strong> -- generative ai usage rate for U.S. adults<br><small>Source: birddog.agency (2025) · <a href="https://lighthousedata.io/data/us-adults-generative-ai-usage-293pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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