B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- invalid traffic rate for US digital advertising (Q4 2018)
The invalid traffic (IVT) rate in the U.S. was 21% in Q4 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
Q4 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Pixalate
Primary
Tier A
https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-april-12-2019 ↗
Source Article
Pixalate Week in Review: April 8 - 12, 2019
This week's review of ad fraud and quality in the digital advertising space.
1. Ad Fraud Trends: Digital Advertising
Pixalate this week released the Ad Fraud Trends Report: Digital Advertising (2018). The report features the latest data and insights collected by Pixalate detailing the trends in ad f…
Original Research
Pixalate
· Original study ↗
Methodology
Data collected by Pixalate in their Ad Fraud Trends Report: Digital Advertising (2018).
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US digital advertising: 21% invalid traffic rate. Source: Pixalate (Q4 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-invalid-traffic-rate-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-invalid-traffic-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- invalid traffic rate for US digital advertising<br><small>Source: Pixalate (Q4 2018) · <a href="https://lighthousedata.io/data/us-invalid-traffic-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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