B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- invalid traffic rate for global mobile app traffic (Q1 2025)
In Q1 2025, 31% of global mobile app traffic was identified as invalid traffic (IVT).
- Derived exclusively from Pixalate datasets, primarily composed of buy-side open auction programmatic traffic sources across 16 countries.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Sample Size
100,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
pixalate.com
Primary
Tier A
https://www.pixalate.com/blog/may-9-2025 ↗
Source Article
Pixalate Week in Review: May 5 - 9, 2025
Discover the latest in programmatic research in Pixalate's weekly recap.
Top 100 Mobile App Bundle IDs
Pixalate this week revealed the most popular mobile app Bundle IDs in April 2025. In addition to the PTIs, we also announced the most popular Bundle IDs for open programmatic advertising across iOS…
Original Research
pixalate.com
· Original study ↗
Methodology
Data from over 100 billion global programmatic ad impressions.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global mobile app traffic: 31% invalid traffic rate. Source: pixalate.com (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-mobile-app-invalid-traffic-q1-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-mobile-app-invalid-traffic-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- invalid traffic rate for global mobile app traffic<br><small>Source: pixalate.com (Q1 2025) · <a href="https://lighthousedata.io/data/global-mobile-app-invalid-traffic-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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