B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- mobile purchase share for US holiday shopping (2014)
Mobile devices were projected to account for 27 percent of purchases during the 2014 US holiday shopping season.
- projected / forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2014
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
78
Source
Criteo
Primary
Tier A
http://adtechdaily.com/2014/11/20/tis-the-season-to-be-mobile-criteo-unveils-us-holiday-online-shopp… ↗
Source Article
‘Tis the Season to be Mobile: Criteo Unveils US Holiday Online Shopping Behavior Insights - Ad Tech Daily
Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior
New York – Criteo (NASDAQ: CRTO), the performance marketing technology company, today unveiled key data insights highlighting online shopping tre…
Original Research
Criteo
· Original study ↗
Methodology
Data analyzed from millions of online transactions from close to 500 US retailers.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US holiday shopping: 27% mobile purchase share. Source: Criteo (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-holiday-mobile-purchases-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-holiday-mobile-purchases-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- mobile purchase share for US holiday shopping<br><small>Source: Criteo (2014) · <a href="https://lighthousedata.io/data/us-holiday-mobile-purchases-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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