B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- mobile purchase share for Mexican omnichannel buyers (2025)
71 percent of omnichannel purchases in Mexico are made via mobile devices.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OXXO
Primary
Tier C
https://e-commerce.apacciooutlook.com/leadership-perspective/from-physical-to-digital-paving-the-eco… ↗
Source Article
Oxxo
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Original Research
OXXO
· Original study ↗
Methodology
Company study of omnichannel buyer behavior cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mexican omnichannel buyers: 71% mobile purchase share. Source: OXXO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mexico-mobile-purchases-share
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<blockquote cite="https://lighthousedata.io/data/mexico-mobile-purchases-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- mobile purchase share for Mexican omnichannel buyers<br><small>Source: OXXO (2025) · <a href="https://lighthousedata.io/data/mexico-mobile-purchases-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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