B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- ad market growth rate for U.S. Hispanic advertising market (2004)
The advertising market for Hispanic viewers in the U.S. is expanding by at least 10 percent annually.
- Stated as 'at least 10 percent per year'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2004
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Media Wire / NYU Stern
Primary
Tier C
http://www.televisionconference.com/2004.htm ↗
Source Article
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Original Research
Digital Media Wire / NYU Stern
· Original study ↗
Methodology
Growth figure cited in conference panel description
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. Hispanic advertising market: 10% ad market growth rate. Source: Digital Media Wire / NYU Stern (2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-hispanic-ad-market-growth-rate
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<blockquote cite="https://lighthousedata.io/data/us-hispanic-ad-market-growth-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ad market growth rate for U.S. Hispanic advertising market<br><small>Source: Digital Media Wire / NYU Stern (2004) · <a href="https://lighthousedata.io/data/us-hispanic-ad-market-growth-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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