B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.6%
2.6% -- ad market growth rate for Swedish advertising market (2025)
The advertising market is forecasted to grow by 2.6% overall in 2025.
- Revised downward relative to previous forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM Media
Primary
Tier A
https://www.irm-media.no/se/aktuellt/nyheter/prognos-2025-2026/ ↗
Source Article
Tillväxten förväntas stärkas 2026
IRM sänker utsikterna för 2025 relativt föregående prognos. Samlat förväntas annonsmarknaden öka med 2,6%. Under 2026 förväntas allmänekonomin förbättras, något som drar med sig annonsmarknaden.
Rapporten innehåller historisk data samt prognos per mediekategori, kvartalsdata 2024-2026p, 48 sidor, pr…
Original Research
IRM Media
· Original study ↗
Methodology
IRM media market forecast (Prognos 2025-2026), revised downward from previous forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swedish advertising market: 2.6% ad market growth rate. Source: IRM Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swedish-ad-market-growth-2025
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<blockquote cite="https://lighthousedata.io/data/swedish-ad-market-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- ad market growth rate for Swedish advertising market<br><small>Source: IRM Media (2025) · <a href="https://lighthousedata.io/data/swedish-ad-market-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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