B
Evidence Grade B
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Recent
6.3%
6.3% -- ad market growth rate for Americas advertising market (2025)
Advertising spend in the Americas is expected to grow by 6.3% in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dentsu
Primary
Tier B
https://digitalguider.com/blog/digital-ad-spend-forecasts/ ↗
Source Article
Dentsu’s 2025 Media Trends & Digital Ad Spend Forecasts
Dentsu’s 2025 Media Trends Report and Global Ad Spend Forecasts highlight how quickly the advertising world is changing. From the rise of retail media networks to shifts in how people consume content, these insights offer important opportunities for brands to stay ahead.
The global advertising marke…
Original Research
Dentsu
· Original study ↗
Methodology
Dentsu forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americas advertising market: 6.3% ad market growth rate. Source: Dentsu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americas-ad-growth-2025
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<blockquote cite="https://lighthousedata.io/data/americas-ad-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.3%</strong> -- ad market growth rate for Americas advertising market<br><small>Source: Dentsu (2025) · <a href="https://lighthousedata.io/data/americas-ad-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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