B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.5%
3.5% -- ad market growth rate for global advertising (2013)
ZenithOptimedia Group projects the global ad economy will grow by 3.5% in 2013.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.5%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZenithOptimedia Group
Primary
Tier A
https://www.adexchanger.com/ad-exchange-news/wednesday-06192013/ ↗
Source Article
GE Gets Predictive; Growth Numbers
Original Research
ZenithOptimedia Group
· Original study ↗
Methodology
ZenithOptimedia quarterly ad spend forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising: 3.5% ad market growth rate. Source: ZenithOptimedia Group (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-economy-growth-2013
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<blockquote cite="https://lighthousedata.io/data/global-ad-economy-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5%</strong> -- ad market growth rate for global advertising<br><small>Source: ZenithOptimedia Group (2013) · <a href="https://lighthousedata.io/data/global-ad-economy-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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