B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$539,000,000
$539,000,000 -- mobile ad spend for US healthcare and social assistance industry (2015)
By 2015, the US healthcare and social assistance industry was projected to spend $539 million on mobile efforts.
- Estimate/projection by Mobile Marketing Association and mLightenment
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$539,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
50
Methodology
35
Freshness
95
Sources (2)
Mobile Marketing Association and mLightenment
Primary
Tier B
http://www.emarketer.com/Article/Fitness-General-Health-Leading-Health-Apps/1010263 ↗
Source Article
Fitness, General Health Are Leading Health Apps
Also cited by
statista.com
https://www.statista.com/
2026-08-22
Original Research
Mobile Marketing Association and mLightenment
· Original study ↗
Methodology
Mobile Marketing Association and mLightenment estimate
Segmentation
Industrymarketing
Cite this stat
Plain Text
US healthcare and social assistance industry: $539,000,000 mobile ad spend. Source: Mobile Marketing Association and mLightenment (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-healthcare-mobile-spend-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-healthcare-mobile-spend-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$539,000,000</strong> -- mobile ad spend for US healthcare and social assistance industry<br><small>Source: Mobile Marketing Association and mLightenment (2015) · <a href="https://lighthousedata.io/data/us-healthcare-mobile-spend-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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