B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$2,200,000,000
$2,200,000,000 -- mobile ad spend for US financial services industry (2014)
Paid mobile ad spending by the US financial services industry is estimated to reach $2.20 billion in 2014.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,200,000,000
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/Article.aspx?R=1010863 ↗
Source Article
US Financial Industry Increases Mobile Spending to Push New Services
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US financial services industry: $2,200,000,000 mobile ad spend. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-financial-industry-mobile-ad-spend-2014
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<blockquote cite="https://lighthousedata.io/data/us-financial-industry-mobile-ad-spend-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,200,000,000</strong> -- mobile ad spend for US financial services industry<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/us-financial-industry-mobile-ad-spend-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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