B
Evidence Grade B
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accuracy verified by the review judge
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Dated
11.4%
11.4% -- ecommerce share of total retail sales for US retail (Q4 2019)
The U.S. Department of Commerce reported adjusted ecommerce retail sales accounted for 11.4 percent of total retail sales in the United States in Q4 2019.
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Lighthouse Research Team
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Evidence graded
Value
11.4%
Unit
Percentage
Data Vintage
Q4 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
U.S. Department of Commerce
Primary
Tier C
https://darkroomagency.com/articles/why-you-should-bet-on-the-future-of-ecommerce/ ↗
Source Article
Why You Should Bet On the Future of Ecommerce - Darkroom Agency
This column was originally published on Entrepreneur.com on May 22, 2020.
Social-distancing measures and business closures have significantly disrupted consumer spending habits. While this has created a period of uncertainty for many, ecommerce has instead been trending in a positive direction.
The …
Original Research
U.S. Department of Commerce
· Original study ↗
Methodology
US Department of Commerce data cited via Entrepreneur column
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail: 11.4% ecommerce share of total retail sales. Source: U.S. Department of Commerce (Q4 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-share-retail-q4-2019
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-share-retail-q4-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.4%</strong> -- ecommerce share of total retail sales for US retail<br><small>Source: U.S. Department of Commerce (Q4 2019) · <a href="https://lighthousedata.io/data/us-ecommerce-share-retail-q4-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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