B
Evidence Grade B
Safe to Cite
Current
3.49%
3.49% -- click through rate for US eCommerce websites (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Statista
Primary
Tier B
https://www.statista.com/statistics/1195169/worldwide-e-commerce-conversion-rate/ ↗
Source Article
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searchenginenews.com
https://www.searchenginenews.com/sample/content/5-pro-tips-to-boost-your-sales-c…
2026-08-19
statista.com
https://www.statista.com/
2026-08-18
digitalcommerce360.com
https://www.digitalcommerce360.com/
2026-08-18
Original Research
Statista
· Original study ↗
Methodology
Source: Statista
Segmentation
Industrymarketing
Cite this stat
Plain Text
US eCommerce websites: 3.49% click through rate. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-conversion-rate-2026
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.49%</strong> -- click through rate for US eCommerce websites<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/us-ecommerce-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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