B
Evidence Grade B
Safe to Cite
Dated
0.77%
0.77% -- click through rate for email campaigns (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.77%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
MailerLite
Primary
Tier B
https://taodigitalmarketing.com/email-marketing/ ↗
Source Article
Email Marketing Archives - Tao Digital Marketing
What’s a Good CTR for Emails?
Is your email marketing campaign succeeding or failing? Everything’s relative and the same goes for your newsletters. Having some numbers to compare determines whether you’re reaching your potential.
Click-through rate (CTR) is one of the defining metrics of email marke…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
2026-08-19
Original Research
MailerLite
· Original study ↗
Methodology
Range extracted as midpoint
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns: 0.77% click through rate. Source: MailerLite (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-range-mailerlite
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<blockquote cite="https://lighthousedata.io/data/email-ctr-range-mailerlite" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.77%</strong> -- click through rate for email campaigns<br><small>Source: MailerLite (2021) · <a href="https://lighthousedata.io/data/email-ctr-range-mailerlite" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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