B
Evidence Grade B
Safe to Cite
Dated
2.63%
2.63% -- conversion rate for US eCommerce websites (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.63%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
92
Sources (4)
Invesp
Primary
Tier A
https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/ ↗
Source Article
Case Studies
Table of Contents
- Black Friday Influencer Campaign Case Study
- Context Voor De Case Study
- Het Belang Van Influencer Testen
- Het Werk Vóór De BFCM Campagne
- De BFCM Campagne
- Pre BFCM Engagement Strategie
- Producten Naar Influencers Sturen
- De Dag Voor de Lancering
- Campaign Launch Herinne…
Also cited by
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www.mbadv.agency
https://www.mbadv.agency/google-ads/metrics-and-kpis
2026-08-19
buildgrowscale.com
https://buildgrowscale.com/ecommerce-stores-dont-break-the-bank-break-even/
2026-07-07
Original Research
Invesp
· Original study ↗
Methodology
Reported average conversion rate for e-commerce websites in the US.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US eCommerce websites: 2.63% conversion rate. Source: Invesp (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-conversion-rate-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-ecommerce-conversion-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.63%</strong> -- conversion rate for US eCommerce websites<br><small>Source: Invesp (2020) · <a href="https://lighthousedata.io/data/us-ecommerce-conversion-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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