B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumer preference rate for U.S. consumers (2023)
81% of U.S. consumers believe they should have the right to choose how they receive important communications from their service providers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Two Sides North America / Toluna
Primary
Tier B
https://alexanderclark.com/paper-or-digital-communication/ ↗
Source Article
Paper or Digital Communication
Original Research
Two Sides North America / Toluna
· Original study ↗
Methodology
Survey commissioned by Two Sides North America, conducted by Toluna
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 73% | |
| 2023 (current) | 81% | +11.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. consumers: 81% consumer preference rate. Source: Two Sides North America / Toluna (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-right-to-choose-paper-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-right-to-choose-paper-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer preference rate for U.S. consumers<br><small>Source: Two Sides North America / Toluna (2023) · <a href="https://lighthousedata.io/data/us-consumers-right-to-choose-paper-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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