B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- consumer preference for sustainable brands for American consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gettingecological.com
Primary
Tier C
https://gettingecological.com/guides/what-is-biodiversity-and-why-businesses-must-prioritize-it/ ↗
Source Article
What is Biodiversity and Why Businesses Must Prioritize It | Getting Ecological
Biodiversity refers to the variety of life forms on Earth, encompassing different species, ecosystems, and genetic variations within species.
It plays a vital role in maintaining ecosystem health and resilience, ensuring ecosystems can adapt to environmental changes and disruptions. “Without biodive…
Original Research
gettingecological.com
· Original study ↗
Methodology
Cited as 'a recent survey' with no named original source or sample size
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 70% consumer preference for sustainable brands. Source: gettingecological.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-prefer-environmental-companies
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<blockquote cite="https://lighthousedata.io/data/us-consumers-prefer-environmental-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer preference for sustainable brands for American consumers<br><small>Source: gettingecological.com (2025) · <a href="https://lighthousedata.io/data/us-consumers-prefer-environmental-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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