B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumer preference for sustainable brands for global consumers (2023)
81% of global consumers favor sustainable brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.mi6agency.com/sdg-news-february-2025 ↗
Source Article
SDG News | February 2025
SDG News | February 2025
SDG News February 2025 features hand picked content read and summarized for people interested and involved in learning, getting involved and implementing the UN's 17 Sustainable Development Goals and 169 targets. Read, watch and listen to our SDG Series.
Feb 28 Update
Want t…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen consumer survey, cited by mi6agency.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 81% consumer preference for sustainable brands. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-favor-sustainable-brands-nielsen-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-favor-sustainable-brands-nielsen-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer preference for sustainable brands for global consumers<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/consumers-favor-sustainable-brands-nielsen-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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