B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- consumer preference for sustainable brands for Millennials (2022)
73 percent of Millennials prefer to purchase from and support sustainable brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://marshall-johnstonmm.com/2022/01/15/greenwashing/ ↗
Source Article
Greenwashing
Take a look at your shampoo bottle or an item in your pantry. Is the packaging recyclable? Is it “naturally derived”? Does it come from a “sustainable” brand? Chances are, you are being misled by those labels. In order to meet increased consumer expectations for environmentally friendly products and…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report cited via RedSky Strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 73% consumer preference for sustainable brands. Source: Nielsen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-sustainable-brands-nielsen
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-sustainable-brands-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer preference for sustainable brands for Millennials<br><small>Source: Nielsen (2022) · <a href="https://lighthousedata.io/data/millennials-prefer-sustainable-brands-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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