B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- consumer preference for sustainable brands for Gen Z shoppers (2025)
62% of Gen Z shoppers prefer to buy from brands that value sustainability.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bethanyworks.com
Primary
Tier C
https://bethanyworks.com/fitness-branding/ ↗
Source Article
Fitness Branding: How to Build a Gym or Fitness Brand That Stands Out - Bethany Works® LLC
Most fitness branding looks identical: muscle-flexing or dumbell logos, motivational quotes about “crushing goals,” and stock photos of perfectly-lit abs. Your fitness business deserves better than this cookie-cutter approach.
It may seem that the process of creating a successful brand is mostly vis…
Original Research
bethanyworks.com
· Original study ↗
Methodology
Cited by branding agency blog; original survey not named
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z shoppers: 62% consumer preference for sustainable brands. Source: bethanyworks.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-sustainability-brand-preference
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<blockquote cite="https://lighthousedata.io/data/gen-z-sustainability-brand-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- consumer preference for sustainable brands for Gen Z shoppers<br><small>Source: bethanyworks.com (2025) · <a href="https://lighthousedata.io/data/gen-z-sustainability-brand-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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