B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
61%
61% -- social listening adoption rate for US companies (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InSites Consulting
Primary
Tier B
http://hispaniccmo.com/2012/06/22/8-out-of-10-american-companies-are-present-on-facebook-45-on-twitt… ↗
Source Article
8 out of 10 American companies are present on Facebook, 45% on Twitter [INSIGHTS]
Original Research
InSites Consulting
· Original study ↗
Methodology
Survey of American companies by InSites Consulting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US companies: 61% social listening adoption rate. Source: InSites Consulting (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-companies-social-listening-2012
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<blockquote cite="https://lighthousedata.io/data/us-companies-social-listening-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- social listening adoption rate for US companies<br><small>Source: InSites Consulting (2012) · <a href="https://lighthousedata.io/data/us-companies-social-listening-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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