B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
61%
61% -- social listening adoption rate for Businesses (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
50
Freshness
95
Source
Sprinklr
Primary
Tier C
https://www.prospectfactoryonline.com/blog/social-listening-market-intelligence/ ↗
Source Article
What Is Social Listening and Why It Matters for Your Business
Social Listening: The Strategic Intelligence Tool Most Businesses Are Underusing
Most organizations have more data available to them than they know what to do with. Website analytics, CRM records, campaign performance reports — the numbers pile up quickly. And yet one of the most valuable sources of…
Original Research
Sprinklr
· Original study ↗
Methodology
Article cites Sprinklr's State of Social Media report but does not state the report year or sample size; 2023 corresponds to the widely published Sprinklr State of Social Media report. Worded as approximate ('around 61%').
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses: 61% social listening adoption rate. Source: Sprinklr (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-social-listening-61-percent
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<blockquote cite="https://lighthousedata.io/data/businesses-using-social-listening-61-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- social listening adoption rate for Businesses<br><small>Source: Sprinklr (2023) · <a href="https://lighthousedata.io/data/businesses-using-social-listening-61-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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