B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- social listening adoption rate for Marketing leaders worldwide (2020)
Just over 51% of marketing leaders worldwide use social listening according to a Gartner survey.
- The source states 'just over 51%' (poco más del 51%) rather than exactly 51%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://almasagencia.com/blog/social-listening/guia-completa-social-listening-2020/ ↗
Source Article
Guía Completa de Social Listening para 2020
La guía completa de Social Listening en 2020
El Social Listening es la forma por excelencia de obtener información rápidamente sobre las preferencias, hábitos y expectativas cambiantes de los consumidores.
Tiempos como el de la pandemia de coronavirus han demostrado que la Social Listening es realme…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey cited by the article; wording states 'just over 51%' (poco más del 51%) of marketing leaders worldwide use social listening; exact survey date and sample size not given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing leaders worldwide: 51% social listening adoption rate. Source: Gartner (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-leaders-social-listening-use-gartner-51
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-leaders-social-listening-use-gartner-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- social listening adoption rate for Marketing leaders worldwide<br><small>Source: Gartner (2020) · <a href="https://lighthousedata.io/data/marketing-leaders-social-listening-use-gartner-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.