B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- instagram adoption rate for US businesses (both large and small) (2021)
71% of US businesses (both large and small) use Instagram for branding and marketing.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
au.oberlo.com
Primary
Tier C
https://au.oberlo.com/blog/make-money-instagram ↗
Source Article
How to Make Money from Instagram: 7 Tips for 2021
Original Research
au.oberlo.com
· Original study ↗
Methodology
Share of US businesses using Instagram for branding and marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses (both large and small): 71% instagram adoption rate. Source: au.oberlo.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-businesses-instagram-marketing-adoption
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<blockquote cite="https://lighthousedata.io/data/us-businesses-instagram-marketing-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- instagram adoption rate for US businesses (both large and small)<br><small>Source: au.oberlo.com (2021) · <a href="https://lighthousedata.io/data/us-businesses-instagram-marketing-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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