B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- instagram adoption rate for Fortune 500 companies (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Van West Media
Primary
Tier C
https://vwm.com/digital-marketing/maximizing-your-brand-with-instagram/ ↗
Source Article
Maximizing Your Brand with Instagram | Van West Media
Many turn to the Fortune 500 companies for branding ideas due to their known success and one of the main reasons is their appearance on social media. Social media is a very strong tactic that involves effort on their end but also expands due to its nature. The ability to be liked and shared easily i…
Original Research
Van West Media
· Original study ↗
Methodology
Fortune 500 Instagram posting activity; 15% posted within the past month
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 500 companies: 90% instagram adoption rate. Source: Van West Media (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fortune500-instagram-posting-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fortune500-instagram-posting-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- instagram adoption rate for Fortune 500 companies<br><small>Source: Van West Media (2014) · <a href="https://lighthousedata.io/data/fortune500-instagram-posting-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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