B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- instagram adoption rate for Global marketers (2025)
80% of global marketers use Instagram.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sked Social
Primary
Tier C
https://www.freeformagency.com/post/instagram-advertising-agency-4 ↗
Source Article
Find Your Expert Instagram Advertising Agency
Find Your Expert Instagram Advertising Agency
Your team is probably in a familiar spot. Instagram is important enough that you can’t ignore it, expensive enough that you can’t tolerate fuzzy reporting, and regulated enough that you can’t hand it to a flashy agency and hope for the best.
That tension…
Original Research
Sked Social
· Original study ↗
Methodology
Share of global marketers using Instagram, cited from Sked Social's Instagram statistics roundup; exact survey year not stated, publication context 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers: 80% instagram adoption rate. Source: Sked Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-instagram-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-using-instagram-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- instagram adoption rate for Global marketers<br><small>Source: Sked Social (2025) · <a href="https://lighthousedata.io/data/marketers-using-instagram-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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