B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.9%
0.9% -- ad spend growth rate for US advertising market (2013)
U.S. total advertising expenditures increased by 0.9% in 2013 compared to 2012.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.9%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
Kantar Media
Primary
Tier A
https://adtechdaily.com/2014/04/21/kantar-media-reports-u-s-advertising-expenditures-increased-0-9-i… ↗
Source Article
Kantar Media Reports U.S. Advertising Expenditures Increased 0.9% in 2013, Fueled by Larger Advertisers - Ad Tech Daily
Large, midsize advertisers spent 3.3% more year-over-year, offset by a significant 6.6% decline from smaller advertisers
NEW YORK – Total advertising expenditures increased 0.9 percent in 2013 and finished the year at $140.2 billion, according to data released by Kantar Media, the leading provider o…
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Original Research
Kantar Media
· Original study ↗
Methodology
Kantar Media, leading provider of strategic advertising and marketing information
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising market: 0.9% ad spend growth rate. Source: Kantar Media (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-advertising-growth-rate-2013
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<blockquote cite="https://lighthousedata.io/data/us-advertising-growth-rate-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.9%</strong> -- ad spend growth rate for US advertising market<br><small>Source: Kantar Media (2013) · <a href="https://lighthousedata.io/data/us-advertising-growth-rate-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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