B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumer preference for promotional emails for US adults (2017)
91% of American adults like to receive promotional emails from companies with which they have business relationships.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Newswire
Primary
Tier C
https://arcalea.com/4-digital-marketing-tools-must-know/ ↗
Source Article
4 Digital Marketing Tools You Must Know
Original Research
PR Newswire
· Original study ↗
Methodology
Survey cited via PR Newswire
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 91% | |
| 2025 | 91% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 91% consumer preference for promotional emails. Source: PR Newswire (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-like-promotional-emails-2017
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<blockquote cite="https://lighthousedata.io/data/us-adults-like-promotional-emails-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer preference for promotional emails for US adults<br><small>Source: PR Newswire (2017) · <a href="https://lighthousedata.io/data/us-adults-like-promotional-emails-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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