B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- consumer preference for promotional emails for customers (2026)
49% of customers want to receive promotional emails from their favorite brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://barn2.com/blog/email-marketing-for-ecommerce/?utm_source=barn2&utm_medium=blog&utm_campaign=… ↗
Source Article
The Ultimate Guide to Email Marketing for E-Commerce
The ultimate guide to email marketing for e-commerce
Email marketing can drive powerful results for your e-commerce business. In this ultimate guide to email marketing for e-commerce, we'll show you exactly how to build your email list, create effective email campaigns, track results, and more.
If y…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 49% | |
| 2026 (current) | 49% | 0% |
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
customers: 49% consumer preference for promotional emails. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-want-promotional-emails-49
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<blockquote cite="https://lighthousedata.io/data/customers-want-promotional-emails-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumer preference for promotional emails for customers<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/customers-want-promotional-emails-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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