B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- consumer preference for promotional emails for US adults (2025)
91% of US adults say they like to receive promotional emails from companies they do business with.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mercermackay.com
Primary
Tier C
https://mercermackay.com/thinking/blog/email-list-personalization/ ↗
Source Article
How to Revive a Neglected Email List with Personalization
“It is better to have 100 raving fans on your list than 10,000 ‘we don’t really care about your company’ email addresses.”
Your email list.
It is still one of the best strategies for connecting and communicating with your customers and prospects.
Did you know that 91% of adults in the US say they li…
Original Research
mercermackay.com
· Original study ↗
Methodology
Cited statistic in vendor blog; original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 | 91% | |
| 2025 (current) | 91% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 91% consumer preference for promotional emails. Source: mercermackay.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-like-promotional-emails
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<blockquote cite="https://lighthousedata.io/data/us-adults-like-promotional-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer preference for promotional emails for US adults<br><small>Source: mercermackay.com (2025) · <a href="https://lighthousedata.io/data/us-adults-like-promotional-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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