B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- consumer expectation rate for US online adults (Q1 2012)
95 percent of US online adults believe companies have a responsibility to protect their privacy online.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Sample Size
2,415
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TRUSTe
Primary
Tier A
http://www.truste.com/about-TRUSTe/press-room/news_truste_launches_new_trend_privacy_index ↗
Source Article
Original Research
TRUSTe
· Original study ↗
Methodology
Online survey by Harris Interactive on behalf of TRUSTe, Jan 17-19, 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online adults: 95% consumer expectation rate. Source: TRUSTe (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-companies-responsibility-privacy-2012
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<blockquote cite="https://lighthousedata.io/data/us-adults-companies-responsibility-privacy-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- consumer expectation rate for US online adults<br><small>Source: TRUSTe (Q1 2012) · <a href="https://lighthousedata.io/data/us-adults-companies-responsibility-privacy-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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