B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
72%
72% -- consumer expectation rate for customers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://supplychainorchestrator.com/blog/supply-chain-software-for-small-business/ ↗
Source Article
How Supply Chain Software is Transforming Small Business Operations
In today’s competitive market, small businesses need every advantage to stay ahead, especially in logistics where efficiency is key. Historically, advanced tools like supply chain management software were only accessible to large corporations. However, with the rise of supply chain software for smal…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce research on customer expectations; original methodology not stated in source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 73% | |
| 2023 (current) | 72% | -1.4% |
Segmentation
IndustryRetail
Company SizeSMB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 72% consumer expectation rate. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-seamless-experience-2023
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<blockquote cite="https://lighthousedata.io/data/customers-expect-seamless-experience-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer expectation rate for customers<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/customers-expect-seamless-experience-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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