B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- consumer expectation rate for US general consumers (2025)
40% of general consumers state that 2SLGBTQIA+ inclusion in advertising is a baseline expectation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DISQO
Primary
Tier B
https://andhumanity.co/insights/pride-marketing-in-2026-the-brands-showing-up-are-already-winning/ ↗
Source Article
Pride Marketing in 2026: The Brands Showing Up Are Already Winning
Original Research
DISQO
· Original study ↗
Methodology
DISQO 2025 LGBTQ+ Advertising & Brand Experience report
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US general consumers: 40% consumer expectation rate. Source: DISQO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/general-consumers-inclusion-baseline-2025
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<blockquote cite="https://lighthousedata.io/data/general-consumers-inclusion-baseline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumer expectation rate for US general consumers<br><small>Source: DISQO (2025) · <a href="https://lighthousedata.io/data/general-consumers-inclusion-baseline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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