B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25.8%
25.8% -- ad blocker usage rate for US internet users (2019)
25.8% of internet users in the US block advertising on their connected devices according to a 2019 Statista report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25.8%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.syndigate.info/4-ways-publishers-can-increase-revenue-in-2021/ ↗
Source Article
4 Ways Publishers Can Increase Revenue in 2021 - SyndiGate
4 Ways Publishers Can Increase Revenue in 2021
Most publishers these days are trying to find additional sources of revenue. Traditional streams of income, such as advertising, are still crucial, but exploring other options can bring in even more revenue for publishers. Simply by implementing just on…
Original Research
Statista
· Original study ↗
Methodology
Cited from a 2019 Statista report on ad blocking software usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US internet users: 25.8% ad blocker usage rate. Source: Statista (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ad-blocker-usage-2019
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<blockquote cite="https://lighthousedata.io/data/us-ad-blocker-usage-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.8%</strong> -- ad blocker usage rate for US internet users<br><small>Source: Statista (2019) · <a href="https://lighthousedata.io/data/us-ad-blocker-usage-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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