B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- upsell revenue increase for Companies offering an upsell at the bottom of the sales funnel (2021)
Offering an upsell at the bottom of the sales funnel can increase revenue by up to 30%.
- Ceiling figure ('up to 30%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier C
https://www.yesware.com/blog/sales-funnel-template/ ↗
Source Article
Proven Sales Funnel Template to Increase Closed Deals
Proven Sales Funnel Template to Increase Closed Deals
Casey O'Connor
The term “sales funnel” describes the series of touchpoints a prospect has with your business as they move through the purchasing decision.
A high-quality, thoughtfully designed sales funnel can make a dramatic difference to your c…
Original Research
Yesware
· Original study ↗
Methodology
Reported as a ceiling figure ('up to 30%'). Original study not named; article undated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies offering an upsell at the bottom of the sales funnel: 30% upsell revenue increase. Source: Yesware (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upsell-revenue-increase-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/upsell-revenue-increase-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- upsell revenue increase for Companies offering an upsell at the bottom of the sales funnel<br><small>Source: Yesware (2021) · <a href="https://lighthousedata.io/data/upsell-revenue-increase-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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