B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- survey response rate for untargeted email surveys (2021)
Email survey response rates drop below 2% when sent to untargeted populations or with unreliable contact info.
- Rate is reported as dropping below 2% under conditions where population is less targeted, contact info is unreliable, or incentives/motivation are low
- Secondary citation from PeoplePulse
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PeoplePulse
Primary
Tier B
https://userleap.com/post/getting-ghosted-microsurveys-are-the-key-to-higher-response-rates-and-cont… ↗
Source Article
UserLeap - Blog - Getting Ghosted? Microsurveys Are the Key to Higher Response Rates and Continuous User Research
January 28, 2021
Getting Ghosted? Microsurveys Are the Key to Higher Response Rates and Continuous User Research
Get the best content on product management,
UX, and growth delivered to your inbox every week.
Customer insights are like gold: They’re incredibly valuable and, unless you’re looking in t…
Original Research
PeoplePulse
· Original study ↗
Methodology
Applies when respondent population is less-targeted, contact info unreliable, or low incentive. Cited from PeoplePulse.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
untargeted email surveys: 2% survey response rate. Source: PeoplePulse (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/untargeted-survey-response-rate-below-2
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<blockquote cite="https://lighthousedata.io/data/untargeted-survey-response-rate-below-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- survey response rate for untargeted email surveys<br><small>Source: PeoplePulse (2021) · <a href="https://lighthousedata.io/data/untargeted-survey-response-rate-below-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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