B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- marketing automation usage rate for Unsuccessful Swiss companies (2022)
Unsuccessful Swiss companies actively use marketing automation 30% of the time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
464
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZHAW
Primary
Tier B
https://www.isolutions.ch/en/news/relevance-of-marketing-automation/ ↗
Source Article
isolutions | Relevance of Marketing Automation
Relevance of Marketing Automation
In this blog, we present some insights from the ZHAW Marketing Automation Report 2022. It shows the positive development of marketing automation in Swiss companies and the challenges they had to face.
Marketing automation enables a more efficient design of processes…
Original Research
ZHAW
· Original study ↗
Methodology
Representative online survey Aug 15 - Nov 30, 2021, cited from ZHAW Marketing Automation Report 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unsuccessful Swiss companies: 30% marketing automation usage rate. Source: ZHAW (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsuccessful-companies-marketing-automation-usage-2022
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<blockquote cite="https://lighthousedata.io/data/unsuccessful-companies-marketing-automation-usage-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing automation usage rate for Unsuccessful Swiss companies<br><small>Source: ZHAW (2022) · <a href="https://lighthousedata.io/data/unsuccessful-companies-marketing-automation-usage-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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