B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- marketing automation usage rate for ABM practitioners (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demandbase
Primary
Tier C
https://abmtips.com/account-base-marketing/ ↗
Source Article
Account Based Marketing Statistics Every Marketer Must Know
Original Research
Demandbase
· Original study ↗
Methodology
Cited via Demandbase; value stated as 'more than 80%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ABM practitioners: 80% marketing automation usage rate. Source: Demandbase (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abm-marketing-automation-80-percent
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<blockquote cite="https://lighthousedata.io/data/abm-marketing-automation-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketing automation usage rate for ABM practitioners<br><small>Source: Demandbase (2026) · <a href="https://lighthousedata.io/data/abm-marketing-automation-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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