B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- marketing automation usage rate for specialists in marketing using automation (2023)
According to Adobe, 55% of marketing specialists are already using marketing automation.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Adobe
Primary
Tier A
https://www.informabtl.com/panam-presenta-su-coleccion-de-dia-de-muertos-con-campana-hecha-con-ia/ ↗
Source Article
Panam presenta colección de Día de Muertos con campaña hecha con IA
- El Día de Muertos ha dejado de ser una festividad exclusiva de México para convertirse en una fuente de inspiración global.
- Marcas líderes en la industria del deporte y la moda, como Nike, adidas, Under Armour y Vans, han aprovechado la temporalidad de esta celebración para lanzar colecciones es…
Original Research
Adobe
· Original study ↗
Methodology
Datos de Adobe
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
specialists in marketing using automation: 55% marketing automation usage rate. Source: Adobe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adobe-marketing-automation-2023
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<blockquote cite="https://lighthousedata.io/data/adobe-marketing-automation-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- marketing automation usage rate for specialists in marketing using automation<br><small>Source: Adobe (2023) · <a href="https://lighthousedata.io/data/adobe-marketing-automation-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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