B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

24%

24% -- online sales growth rate for Unilever ice-cream (2026)

Name: Online Sales Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · Alkemics

Unilever Magnum ice-cream products experienced a 24% uplift in online sales after deploying new Hero pictures compared to products showing old pictures.

Vendor case study comparing products with new Hero pictures versus old product images

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Attribution: Alkemics View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2026

Entity

Unilever ice-cream

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Alkemics Primary Tier B

https://www.alkemics.com/en/study/case-study-unilever/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Alkemics

Original Research

Alkemics · Original study ↗

Methodology

Vendor case study comparing products with new 'Hero pictures' vs old images on e-commerce sites

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Unilever ice-cream: 24% online sales growth rate. Source: Alkemics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever-ice-cream-online-sales-uplift-24

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<blockquote cite="https://lighthousedata.io/data/unilever-ice-cream-online-sales-uplift-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- online sales growth rate for Unilever ice-cream<br><small>Source: Alkemics (2026) · <a href="https://lighthousedata.io/data/unilever-ice-cream-online-sales-uplift-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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