B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8%
8% -- online sales growth rate for US online retail sales (2024)
NRF projects US online and other non-store holiday sales to increase by 8% to 9% in 2024.
- Includes online and other non-store sales
- Forecast/projection
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier A
https://massmarketretailers.com/nrf-expects-steady-sales-growth-for-the-2024-holiday-season/ ↗
Source Article
NRF expects steady sales growth for the 2024 Holiday season
WASHINGTON – The National Retail Federation (NRF) is forecasting strong holiday sales growth this winter, with spending expected to rise between 2.5% and 3.5% over 2023 levels. This equates to a total holiday expenditure between $979.5 billion and $989 billion for November and December, up from $955…
Original Research
National Retail Federation
· Original study ↗
Methodology
Range provided, midpoint used
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US online retail sales: 8% online sales growth rate. Source: National Retail Federation (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nrf-online-sales-growth-2024
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<blockquote cite="https://lighthousedata.io/data/nrf-online-sales-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- online sales growth rate for US online retail sales<br><small>Source: National Retail Federation (2024) · <a href="https://lighthousedata.io/data/nrf-online-sales-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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