B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.3%
5.3% -- online sales growth rate for US e-commerce sector (2025)
U.S. holiday shopping season online sales are projected to grow 5.3% year-over-year.
- Forecasted figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://www.bigdatanewsweekly.com/p/openai-launches-agentkit-build-deploy-and-evaluate-ai-agents ↗
Source Article
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Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics e-commerce connected division forecast
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018-08 | 0.7% | |
| 2025 (current) | 5.3% | +657.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US e-commerce sector: 5.3% online sales growth rate. Source: Adobe Analytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-holiday-online-sales-growth-2025
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<blockquote cite="https://lighthousedata.io/data/us-holiday-online-sales-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- online sales growth rate for US e-commerce sector<br><small>Source: Adobe Analytics (2025) · <a href="https://lighthousedata.io/data/us-holiday-online-sales-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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