B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,200,000
4,200,000 -- target audience size for Urban Kenyan women aged 15-44 (Uncover Skincare primary target) (2021)
Uncover Skincare's primary target audience consists of 4.2 million urban Kenyan women aged between 15 and 44.
- Initial marketing focus is specifically on 25-34 year olds within this broader target group
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4,200,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Uncover Skincare
Primary
Tier B
https://disruptafrica.com/2021/01/07/accelerator-born-kenyan-startup-launches-one-stop-shop-for-skin… ↗
Source Article
Accelerator-born Kenyan startup launches “one stop shop for skincare” - Disrupt Africa
Kenyan startup Uncover Skincare, born out of Antler’s Nairobi incubator, has launched what it says is a “one stop shop for skincare”, availing knowledge and products from Korea to revolutionise the skincare experience in Africa.
Uncover Skincare was founded by Sneha Mehta and Catherine Lee after the…
Original Research
Uncover Skincare
· Original study ↗
Methodology
Company-defined primary marketing target segment, with initial marketing focus on 25-34 year olds; stated by CEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Urban Kenyan women aged 15-44 (Uncover Skincare primary target): 4,200,000 target audience size. Source: Uncover Skincare (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uncover-target-audience-4-2m
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<blockquote cite="https://lighthousedata.io/data/uncover-target-audience-4-2m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,200,000</strong> -- target audience size for Urban Kenyan women aged 15-44 (Uncover Skincare primary target)<br><small>Source: Uncover Skincare (2021) · <a href="https://lighthousedata.io/data/uncover-target-audience-4-2m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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