B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6,000,000

6,000,000 -- target audience size for Cricket 'Fringe Fans' and 'Busy Lifestyle' segments (Australia) (2020)

Name: Target Audience Size Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2020 · Apparent (for Cricket Australia)

The 'Fringe Fans' and 'Busy Lifestyle' target audience segments combined make up 6 million Australians.

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Attribution: Apparent (for Cricket Australia) View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

6,000,000

Unit

Count

Data Vintage

2020

Entity

Cricket 'Fringe Fans' and 'Busy Lifestyle' segments (Australia)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Apparent (for Cricket Australia) Primary Tier B

https://apparent.com.au/case_studies/cricket-australia-2020-season/ ↗

Confidence: 53/100 Vintage: 2020 Channel: Common Crawl

Source Article

What we’re made of

Original Research

Apparent (for Cricket Australia) · Original study ↗

Methodology

Audience segmentation research cited in case study

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Cricket 'Fringe Fans' and 'Busy Lifestyle' segments (Australia): 6,000,000 target audience size. Source: Apparent (for Cricket Australia) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cricket-fringe-busy-segments-6m

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<blockquote cite="https://lighthousedata.io/data/cricket-fringe-busy-segments-6m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,000,000</strong> -- target audience size for Cricket 'Fringe Fans' and 'Busy Lifestyle' segments (Australia)<br><small>Source: Apparent (for Cricket Australia) (2020) · <a href="https://lighthousedata.io/data/cricket-fringe-busy-segments-6m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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