B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,000,000,000
2,000,000,000 -- target audience size for Gen Z (YouTube #LittleXLittle campaign) (2018)
The YouTube #LittleXLittle campaign aims to inspire 2 billion young people to take simple, micro-actions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,000,000,000
Unit
Count
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Agency Blog
Primary
Tier A
https://agency.googleblog.com/2018/03/top-agencies-partner-with-youtube-to.html ↗
Source Article
Top agencies partner with YouTube to bring UN goals to life in a new campaign
Original Research
Google Agency Blog
· Original study ↗
Methodology
Campaign audience goal announced by Google Agency Blog for #LittleXLittle campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z (YouTube #LittleXLittle campaign): 2,000,000,000 target audience size. Source: Google Agency Blog (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-campaign-audience-2-billion-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-campaign-audience-2-billion-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,000,000,000</strong> -- target audience size for Gen Z (YouTube #LittleXLittle campaign)<br><small>Source: Google Agency Blog (2018) · <a href="https://lighthousedata.io/data/gen-z-campaign-audience-2-billion-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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